In an exclusive interview that delves into the heart of the music industry, we sit down with Jentry from EMPIRE, a renowned figure with an innate ability to spot talent that resonates with the streets.
Q: Top 3 things you look for when signing an artist ?
J: An authentic story, unique voice and im just a fan of the streets. Ive been apart of pop records and commercial records but things that ive signed have stemmed from our culture
Q:What is a tried and true method for breaking an artist ?
J: There's no one way. What I personally do is identify what the vision is. We figure out where the end goal is and then we reverse engineer how to get to that place.
To break an artist you won't break a young internet savvy kid the same way you would break somebody else, there's just two different methods.
Q:What is something you wish more artist would start doing ?
J: I wish artist would become more educated in the business and trust the people around them. Far too often I see artist put people in position management, record label and staff and then they don't want to listen.
Q:Does an artist fashion style affect your decision to work with them or not ?
J: If fashion goes hand in hand with branding, than yes. I have worked with artist that have excellent brands but they may not have a "hit record" but have been able to make a ton of money and a huge dent in culture because of their brand.
Q: What is one piece of advice you can give to an upcoming A&R?
J: I believe that a majority of A&R these days are going off analytics. Don't be afraid to follow your gut and stand behind something you really believe in.
In a world where the music industry thrives on innovation and individuality, Jentry stands as a testament to the power of authenticity and dedication. His journey and insights remind us that, behind every successful artist, there's a visionary like Jentry who believes in the transformative power of music.
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